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NEXUS

 
 

NEXUS —

It’s all about the journey.

 

BACKGROUND —

I created this animation for the world-class research company, Nexus. I used morphing techniques alongside shape combinations to help convey the passion this company has for pursuing innovation.

 
 
 
 
 
 
 

Sketch it up —

Every good piece starts with sketches. Below, are my initial rough drawings, where I played with using shapes to channel different emotions.

When sketching, I begin by drawing fluidly to get the idea down on paper. Following this, I tend to rework the shapes, making them more geometric (and animation-friendly).

 
 
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styleframes —

Following the initial ideation stage, I vectorised my sketches, and then mocked up each frame in illustrator, which can be seen below.

 
 
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CREDITS —

Client

Nexus

Design and Animation

Jenny Crawford

Voice over

Charlie McFarlane