NEXUS —
It’s all about the journey.
BACKGROUND —
I created this animation for the world-class research company, Nexus. I used morphing techniques alongside shape combinations to help convey the passion this company has for pursuing innovation.
Sketch it up —
Every good piece starts with sketches. Below, are my initial rough drawings, where I played with using shapes to channel different emotions.
When sketching, I begin by drawing fluidly to get the idea down on paper. Following this, I tend to rework the shapes, making them more geometric (and animation-friendly).
styleframes —
Following the initial ideation stage, I vectorised my sketches, and then mocked up each frame in illustrator, which can be seen below.
CREDITS —
Client
Nexus
Design and Animation
Jenny Crawford
Voice over
Charlie McFarlane